NVRMND is an immersive wellness flagship: a sauna, a cold plunge, and an immersive room, engineered for recurring revenue and software-like economics. Opening in Carlsbad, 2027.
Wellness is a trillion-dollar category, and most of it sells the same quiet hour under a hundred different names. NVRMND is the exception. We build one guided journey through three spaces: a sauna, a cold plunge, and an immersive room. The seventy-five-minute experience is designed to be habitual, and those repeat visits are what turn it into recurring revenue, with retention and margins closer to software than to a spa. The experience is the part no competitor can copy, and the economics are why you are still reading.
Seventy-five minutes inside changes how you feel. The community you find on the way out is what brings you back. Belonging is the retention engine, and the reason the revenue recurs.
Pricing built for repeat visits turns a single session into recurring revenue, the line item investors recognize from software.
NVRBOT, our app and in-space sensors, is built to turn real usage into underwriting evidence for fill-rate and retention, rather than guesswork.
~3,200 sq ft at The Forum, Carlsbad. High-margin square footage, low headcount, designed to break even inside the first quarter.
Everything rushes.
In here, you slow down.
A $4.1M seed builds Location One and funds the playbook for what comes after. Participation levels below are illustrative; final terms are set out in the subscription agreement inside the deck.